Where my experience comes from.

I co-founded Fifteen Seconds in 2012 and helped build the company from an idea into an international platform spanning events, media and learning, growing it to €2m in annual revenue. Its stages hosted speakers from The New York Times, Harvard, Netflix, NASA, National Geographic, Apple and Walt Disney, while brands including Google, Mercedes-Benz, Microsoft, Red Bull and IKEA joined as partners.

From 2017 to 2023, I served as Managing Partner at the brand strategy and design firm moodley. I led the digital business and international expansion, built a multidisciplinary team of 40 consultants, designers and engineers, and helped grow annual revenue from €5m to more than €10m.

Since then, I have brought this operating experience into focused mandates with founders, owners and leadership teams in growth situations.

Current

2025–

European Digital Agency Group

Platform initiator and strategy lead, fractional

Situation: Founder-led digital product companies face questions around succession, scale, access to capabilities and AI-enabled transformation that are difficult to solve independently.
What I led: Platform thesis, operating model, financial logic, founder proposition, reporting architecture and investor narrative.
Outcome: Developed a defined platform strategy, economic model, governance concept and investment proposition. Formation and financing remain in progress.

2025–

Consumer Food Startup

Strategic adviser and venture-building partner, fractional

Situation: A premium food concept needed to become a differentiated, scalable business across direct-to-consumer, retail, hospitality and B2B channels and secure the capital required for launch and growth.
What I led: Positioning, brand strategy, naming, identity, packaging, digital commerce, marketing and distribution, followed by the fundraising storyline, pitch deck and investor coaching.
Outcome: Built and launched the brand across multiple channels while helping secure €1 million in equity capital for its next stage of growth.

Past experience

2026

Digital Transformation Services Company

Positioning and brand lead, fractional

Situation: A broad and complex offer made it difficult for customers and employees to understand what differentiated the company.
What I led: Positioning clarity, strategic messaging and the development of a new brand identity.
Outcome: Delivered a sharper market position, aligned messaging foundation and coherent identity for communication across the business.

2025

Automotive Manufacturer

Positioning and brand lead, fractional

Situation: Specialist capabilities and technical depth were not clearly reflected in the company’s positioning or external perception.
What I led: Strategic positioning, value proposition, messaging and translation into a differentiated brand and digital direction.
Outcome: Created a clearer market narrative and a more coherent external identity reflecting the company’s technical expertise.

2025

European Hearing-Care Company

Programme designer and facilitator, fractional

Situation: Leadership wanted to move AI from an abstract opportunity to relevant applications for the organisation and its people.
What I led: Applied AI programmes connecting strategic context, practical tools, business workflows and use-case development.
Outcome: Established a shared foundation for evaluating applied AI opportunities and translating them into concrete use cases and next steps.

2017–2023

moodley

Managing Partner, full-time

Situation: The brand strategy and design firm was evolving into an integrated strategy, design and technology partner while expanding internationally.
What I led: Digital business, international expansion, business strategy, client development, organisational development and a multidisciplinary team of 40 consultants, engineers and designers.
Outcome: Helped grow annual revenue from €5m to more than €10m and expand the company to 100 people across six international offices.

2012–2017

Fifteen Seconds

Co-founder and CEO, full-time

Situation: An idea for a new kind of business and innovation platform had to be turned into a scalable company, audience and annual flagship event.
What I led: Company strategy, brand, business model, partnerships, sales, marketing, programming, team development and execution.
Outcome: Built the company from inception to €2m in annual revenue and established an international platform spanning events, media and learning.

2011–2014

Graduation Yacht Week

Co-Director, Marketing & Sales, full-time

Situation: A premium, all-inclusive yacht week for Austrian school graduates had proven early demand, but remained at a few hundred annual bookings. Scaling required a stronger brand, a more effective sales organisation and systematic digital acquisition.
What I led: Co-led the rebrand and commercial function across marketing, sales, brand partnerships, pricing and digital channels. Helped restructure the sales team and established online marketing as a repeatable acquisition channel.
Outcome: Grew annual bookings from a few hundred to more than 3,000, reaching the programme’s capacity and consistently selling out.

Brands I’ve helped

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